Hess Associates

Who or What is Generation Z?

According to Statistics Canada, people born between 1993 and 2011 fall into this group, which represents 22% of the Canadian and 25% of the US population respectively. Other groups, e.g. in Australia, assign a similar but slightly narrower range – those born between 1995 and 2009.
Interestingly, many of these are children (5 to 23 years old), compared to the Millenials, most of whom are now in their 20s or 30s, depending on the whether you favour Statscan’s range (1972 to 1993) or that preferred by market research companies (1980 to the mid-90s).

So what is special about this postmillennial young cohort?

1. They are totally at home with the internet, mobile devices, media channels, and apps, as they have been exposed to an unprecedented amount of technology in their upbringing.
Receiving a phone at the age of 11, 12, or 13 seems almost to be a rite of passage.
They text as well or better than they speak, using acronyms, abbreviations, non-sentences, and emoticons.

2. They do, of course, want things immediately, surf on several channels at once, are excellent about finding free downloads, and know or learn how to do everything, courtesy of YouTube.

3. They actually derive a lot a real learning from clever, content-rich video games, so many of these kids are unbelievably informed on, say, world history, unrelated to anything they have learned at school.

4. They have mastered finding free on-line courses for language, programming, math, etc.
with knowledge literally at their fingertips, and take its’ accessibility for granted. Similarly, their formal schooling now is heavily technology-oriented. It is also quite commonplace for teachers of even young children to post their assignments, homework, etc. on line.

5. Coming along after 9/11 and the recessions of 2000 and 2008, they are very realistic, eyes open, and a bit wary of the future. There is also an understanding that success lies in a college education, but they do feel that job availability will be positive. They tend to be naturally entrepreneurial, and are very brand aware, due to advertisers’ excellent, focused marketing campaigns. Many of them plan to start their own companies.

6. They are also much more aware of privacy issues, ranging from information on sites such as Facebook and Instagram to the use of drones. Even very young children actually worry about drones invading their personal space.

7. The majority take issues such as same-sex marriage and multi-ethnicity for granted, as they did not live through all the years when this was not the case.

They will be interesting to watch, and are lots of fun and inspiring to be with.

Sources:
http://www.businessinsider.com/afp-generation-z-born-in-the-digital-age-2015-2
https://en.wikipedia.org/wiki/Generation_Z
Marketers catching up with Generation Z, Globe and Mail Dec 13, 2015

Share With Your Colleagues...
    Share With Your Colleagues...
      Why Give Your Employees Standing Desks? Should a Man Wear Brown Shoes to an Interview? Why is Retirement so Challenging? When is it time to look for a new job? Getting over the Sluggish Blues What is CRISPR-Cas9 and Gene Editing anyway? Dating and Your Workplace – Do or Don’t – But Most Do 10 Ways to Work from Home Efficiently How do Deal with Annoying People at Work Is a Manager Entitled to Overtime Pay in Ontario? What are the Disadvantages of Hiring Contract vs Full-Time? Mind the Gap!!! And How to “de-Gap” your Resume How to Hire the Best Talent 5 Reasons to hire a consultant The “Pink Collar” Man in the Glass Elevator How do You Find a Summer Job in Ontario? How to Keep Employees Happy and Motivated Why do Companies Post Fake Job Ads? Who or What is Generation Z? How to Annoy your Recruiter Should Candidates Ask Questions During an Interview? How Hiring Managers are Using Social Media to “Vet” Potential Candidates Rearing the “All Digital Generation”? Is the traditional resume disappearing? No Future for Voicemail on Land Lines Online Programmatic Advertising The Internet of Things Women and the Boardroom 2014 FitBit and the Workplace Who are the Baby Boomers, Generation X, and Generation Y? Working for a Younger Boss End of 2014 IT Salary Information Stephen Poloz and Working for Free How Important Are Reference Letters? Psychological Health and Safety in the Workplace Ideas on Changing Careers Back To The Future 10 Telephone Interview Tips On Edward Snowden and Privacy Issues Canadian Salary Updates – IT and Biotech Spring 2014 The Second Most Important Issue Facing a Small Company Job Losses and Gains 2013 What is Bitcoin – What Are Bitcoins? Canadian Pharmaceutical Manufacturing Industry 2013 WXN Top 100 Most Powerful Women 2013 Privacy and Your Data Laboratory Workplace Psychological Health The Dollar Cost of Employee Turnover National Biotechnology Week 2013 Sept. 20 to 27 Five Most Important Reasons a Company Should Hire Contract Staff Use of Contract Workers in the Biopharmaceutical Industry Women Executives in Canada 2012 Metadata Monsters Is There a Hidden Cost to Hiring? Tips on Conducting Video Interviews with Candidates What is Epigenetics? 2013 Toronto HotDocs Exposé of the Dangers of the Internet 2012 Pharma/CRO Employment/Salary Picture 2012 IT Salary Ranges

      CATEGORIES

      ARCHIVES